Terms of Use of Strategic and Marketing

Legal Notice

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These Terms of Use govern the use of the website StrategicAndMarketing.com (hereinafter, "the Website"), owned by Consultoría SEO posicionamiento web Barcelona, S.L. (hereinafter, "Strategic and Marketing")

1. Identification of the Website owner

Users are informed that the owner of the Website is:

• Company name: Strategic and Marketing (Consultoría SEO posicionamiento web Barcelona, S.L.)
• Registered address: Rambla de Catalunya 38, 8o, 1a, L'Eixample, 08007 Barcelona, Spain
• Contact email: info@strategicandmarketing.com

2. Purpose

These Terms of Use establish the general conditions for accessing and using the Website, as well as the responsibilities arising from the use of its content and services. Access to and/or use of the Website implies full and unreserved acceptance of each and every provision contained in these Terms of Use.

3. Conditions of use of the Website

Access to the Website is free. The user agrees to make proper use of the content and services offered by the Website and, by way of example but not limitation, not to use them to:

• Engage in unlawful activities or activities contrary to good faith and public order.
• Distribute racist, xenophobic, illegal pornographic content, content inciting terrorism, or content violating human rights.
• Cause damage to the physical or logical systems of the Website, its providers, or third parties, or introduce or spread computer viruses or any other physical or logical systems likely to cause the aforementioned damage.
• Attempt to access and, where appropriate, use other users' email accounts and modify or manipulate their messages.

4. Intellectual and industrial property

All intellectual and industrial property rights of the Website, as well as the elements it contains (by way of example: images, sound, audio, video, software, or texts; trademarks or logos, color combinations, structure and design, selection of materials used, computer programs necessary for its operation, access, and use, etc.), are owned by Strategic and Marketing or its licensors.

The reproduction, distribution, and public communication, including making available to the public, of all or part of the contents of this Website for commercial purposes, on any medium and by any technical means, is expressly prohibited without the express written authorization of Consultoría SEO posicionamiento web Barcelona, S.L.

The user agrees to respect the Intellectual and Industrial Property rights owned by Strategic and Marketing.

5. Disclaimer of warranties and liability

Strategic and Marketing shall not be liable in any case for damages of any nature that may arise, including: errors or omissions in the content, lack of availability of the portal, or the transmission of viruses or malicious or harmful programs in the content, despite having adopted all necessary technological measures to avoid it.

6. Modifications

Strategic and Marketing reserves the right to make, without prior notice, the modifications it deems appropriate on its Website, being able to change, delete, or add both the content and services and the way in which they are presented or located on the portal.

7. External links

Where links or hyperlinks to other Internet sites are made available on the Website, Strategic and Marketing shall not exercise any control over such sites and content. In no case shall Strategic and Marketing assume any responsibility for the content of a link belonging to an external website, nor guarantee the technical availability, quality, reliability, accuracy, breadth, truthfulness, validity, and lawfulness of any material or information contained in such hyperlinks or other Internet sites.

Likewise, the inclusion of these external connections does not imply any type of association, merger, or participation with the linked entities.

8. Right of exclusion

Strategic and Marketing reserves the right to deny or withdraw access to the Website and/or the services offered, without prior notice, at its own request or that of a third party, to those users who breach these General Conditions of Use.

9. Generalities

Strategic and Marketing will pursue the breach of these conditions, as well as any improper use of its Website, exercising all civil and criminal actions that may correspond to it by law.

10. Modification of these conditions and duration

Strategic and Marketing may modify at any time the conditions set out herein, duly published as they appear. The validity of these conditions will depend on their exposure and will remain in force until they are modified by others duly published.

11. Applicable law and jurisdiction

The relationship between Strategic and Marketing and the user shall be governed by the applicable laws in force. Any dispute arising in connection with the use of the Website shall be resolved in accordance with the applicable legislation and the competent courts determined by law.

12. Disclaimer regarding reviews and ratings

The Website is an online directory specializing in marketing and advertising agencies and professionals that meet the requirement of having a majority of positive reviews on Google Maps. The reviews, ratings, and opinions displayed in connection with the agencies and professionals listed in our directory have been written by third parties entirely unrelated to Strategic and Marketing and to this website.

These reviews and ratings are subsequently reviewed and verified by Google in accordance with its own content moderation policies and procedures. Strategic and Marketing does not exercise any editorial control over the content of such reviews, does not verify its truthfulness, and is not responsible for the opinions, comments, or ratings expressed by Google Maps users.

The user acknowledges and accepts that the reviews displayed reflect only the experiences and personal opinions of those who wrote them, and that these may not be representative of the general experience of all clients of the listed marketing agencies and professionals.

For more information about user-generated content on Google Maps and the moderation policies applied, users can consult Google's official information at the following link: https://support.google.com/contributionpolicy/answer/7422880?hl=en

If a user considers that a review is inaccurate, inappropriate, or violates Google's policies, they should contact Google Maps directly to request its review or removal, since the Website has no ability to modify or delete such content.

The Website acts solely as an aggregator of public information available on Google Maps, without exercising editorial control over the reviews or the information of the listed agencies and professionals. We do not validate or verify the truthfulness of the experiences contained in the reviews.

Procedure for agencies: Agency managers and marketing professionals who wish to request changes to their information or consider that any data is inaccurate can contact us at info@strategicandmarketing.com. However, for changes related to reviews and ratings, they should contact Google Maps directly.

13. Selection and inclusion criteria for agencies and professionals

In accordance with the U.S. Federal Trade Commission's guides concerning the use of endorsements and testimonials in advertising (16 CFR Part 255), this directory is transparent about how it operates.

How agencies are selected

The agencies and professionals included in the directory are identified automatically by an artificial intelligence algorithm that analyzes publicly available information on Google Maps. The system includes only those businesses that meet the following minimum requirement:

• An average rating of 4 stars or higher on Google Maps at the time of selection or at each periodic review of the directory.

This process is automatic, free for the agency, and requires no action on their part.

Manual inclusion request

Agencies that wish to be included without waiting for the automatic process can request their listing manually. This service involves the payment of a fee that exclusively compensates the work of reviewing, verifying, and manually adding the profile by the directory team.

The manual inclusion fee is not advertising in nature and does not give the agency any advantage in terms of position, visibility, or visual treatment compared to those added automatically. In any case, the request remains subject to the same minimum requirement of 4 stars on Google Maps.

Factors that determine the position in the results

The position of each agency is determined automatically by the algorithm, regardless of the way it was included, weighing the following factors:

• Business prominence: the agency's relevance and recognition in its sector or geographic area, assessed based on available public indicators.
• Time in the directory: how long the agency has been listed. Greater seniority contributes positively to the position.
• Number of reviews on Google Maps: the more verified reviews, the greater the weight in the ranking.
• Average rating on Google Maps: higher scores generally translate into better positions.

Having paid a manual inclusion fee does not influence any of these factors or the position the agency occupies in the results.

14. Third-party information and limitation of liability regarding content

The Website acts merely as an intermediary and aggregator of publicly available information on Google Maps and other public sources. Strategic and Marketing does not verify, validate, or guarantee:

• The accuracy of the information displayed about the agencies and professionals
• The currency of the data (hours, services, location, etc.)
• The completeness of the information provided
• The validity of licenses, authorizations, or professional credentials
• The quality of the marketing services offered

Users should:

• Verify for themselves any information before making business decisions
• Contact the agencies directly to confirm services, hours, and availability
• Hire qualified professionals for decisions related to their marketing strategy

15. Information update policy

The information displayed on the Website comes from public sources and may not reflect recent changes in the listed agencies and professionals. Strategic and Marketing does not guarantee the constant updating of the information and strongly recommends that users verify directly with the agencies:

• Business hours
• Available services
• Prices and rates
• Availability
• Contact methods
• Exact location

16. Use of the information for commercial purposes

• Specialized professional marketing advice
• Customized strategic consulting
• Campaign feasibility analysis
• Advertising budget definition

Users should always consult with qualified professionals for any decision related to their marketing and advertising strategy.